The New Wave at Saks is dedicated to nurturing and supporting high-potential independent brands, helping them accelerate their growth in the fashion industry.

In its third year for Fall '23, this six-month designer accelerator program not only fosters the development of each designer but also delivers a positive social impact on the fashion and retail ecosystem using Saks’ premier resources. The landing page features designer interviews, headshots, and lookbook imagery, highlighting each designer’s unique perspective, goals, and inspiration through impactful quotes and taglines that encapsulate their design ethos. This page generated significant demand of $32K and ranked #3 for the quarter in terms of visits, with 4.6K visits, indicating that the content was both relevant and compelling to customers.