The Spring ‘22 jewelry campaign showcased a carefully curated selection of fine jewelry, watches and trends through an elevated and inspirational tone.

To highlight the jewelry, white minimalist arches were designed against sunset orange/red and twilight blue/purple backgrounds. Campaign assets included a print catalog, digital materials for the website and email, social media content, display ads, and an ad in The New York Times. The catalog successfully boosted demand, spending, and average order value (AOV) in the Jewelry category, while also enhancing browsing behavior that led to site conversions. Overall, the campaign performed exceptionally well, with jewelry sales increasing by up to 72% and a positive trend in customer conversion.