Saks and Lucid Motors partnered on a two-month-long program in Spring ‘24, featuring Lucid electric vehicles at 13 Saks locations.

This innovative 360° marketing initiative aimed to boost brand awareness while fostering an emotional, human connection. The campaign’s landing page, accessible from the main homepage and social media posts, featured a two-column layout, maximizing space with an impactful display of images while still remaining responsive. The narrative centered on the theme of departure, merging purpose with luxury by highlighting the vehicle's premium features through a fashion lifestyle lens. To optimize conversions, calls to action for scheduling demo drives were strategically placed in the hero section and at the bottom of the landing page. The campaign was highly successful, leading to 648 demo drives and 37 vehicle sales.