Icon Library

To create a cohesive visual experience across the site and app, a new icon library with a consistent design language was introduced. These icons feature rounded corners, uniform line weights, and no filled-in shapes. The lines of the icons are intentionally open-ended, enhancing their light and spacious appearance while ensuring scalability without losing clarity. The primary business challenge was the inconsistency of the existing icons, which did not align with the brand’s visual identity, resulting in weak brand recognition across various touchpoints. For customers, the poorly designed iconography caused a disjointed user experience, making it difficult for them to navigate the app effectively. The new icon set, with its clear and unified design language, improved user comprehension of each icon's function, leading to a smoother user experience, higher engagement, and stronger brand perception.